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Make the expensive decision after the cheap experiment.

Simulmarkt turns an idea and a saved synthetic audience into inspectable evidence—so your team can strengthen, stop, or advance the bet with reasons.

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Idea

Urban commuter e-bike

Problem
City commutes are slow and unreliable.
Offer
Lightweight e-bike with anti-theft and a service subscription.
Audience
Urban professionals, 25–34.
Hypothesis
They will consider this over their current commute.
Simulation report

Urban commuter e-bike

Illustrative simulation—not measured market data.

Expected support68%
Sampled support64%
RecommendationStrengthen
Supporting segments3
Persona reasoningSee reasons

Run the cheapest test that can still change the decision.

Move from low to high commitment with the assumption and its evidence visible at every step.

  1. Describe

    Frame the idea and the question in plain language.

  2. Audience

    Choose the people whose response matters.

  3. Simulate

    Generate inspectable evidence before commitment.

  4. Decide

    Strengthen, stop, or advance with reasons.

  5. Build / Stock / Launch

    Commit when the evidence justifies the bet.

A four-step field process.

One repeatable journey from a natural-language idea to evidence your team can inspect.

  1. 1
    Idea

    Describe the idea

    Write the product, feature, or commercial question in natural language.

  2. 2
    Audience

    Choose the audience

    Select a reusable audience and one completed synthetic persona batch.

  3. 3
    Run

    Run the simulation

    Simulmarkt snapshots the exact inputs before the queued run begins.

  4. 4
    Report

    Inspect the evidence

    Read support, rejection, confidence, segment patterns, and persona reasoning.

Evidence you can put in front of a real decision.

Support and rejection stay connected to the segments and persona reasoning behind them.

Illustrative simulation—not measured market data.

Hypothesis

Urban professionals 25–34 will consider an e-bike subscription with anti-theft support.

Support by segment

Urban professionals 25–3468%
Eco-conscious commuters61%
Tech enthusiasts54%
Students31%

Rejection by segment

Price-sensitive shoppers64%
Car loyalists58%

Persona reasoning

Urban professional 25–34Supports

Values time saved, a lighter commute, and the security offer. Wants clearer service coverage.

Price-sensitive shopperRejects

The ongoing subscription feels too expensive without a stronger maintenance guarantee.

Car loyalistRejects

Does not see enough reliability or weather protection to change the current routine.

One method. Many bets.

Use the same evidence discipline across product, roadmap, commercial, and market decisions.

Product concepts

Advance, reshape, or stop the concept before committing build effort.

Explore

Feature launches

Prioritize the feature, adjust the value story, or protect the roadmap.

Explore

Positioning & messaging

Refine the message before campaign production and channel spend.

Explore

Assortment decisions

Focus the range and take a more defensible recommendation into planning.

Explore

Market entry

Enter, adapt, or hold with the assumptions visible.

Explore

Built for inspections that stand up.

The system preserves what was tested, what was inferred, and what the audience returned.

Only what you say

Inferred fields come from your description. Missing details remain empty instead of being invented.

Immutable runs

Every queued run snapshots the idea, audience, and personas. Later edits cannot rewrite its evidence.

Reports remain

Completed reports and entitled exports stay available after an idea is archived.

Private calibration

Enterprise private CSV calibration does not retain the source rows.

Workspace controls

Authentication, access, capacity, and evidence stay scoped to the company workspace.

Plans for every stage of conviction.

Start with a guided simulation and scale into repeatable programs, exports, and API workflows.

Explorer

A guided sandbox for seeing how market simulation works — not a complete research plan.

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Starter

For startups and small consumer brands validating their next launch, product, or positioning move.

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Team

For growing brands and cross-functional teams that need more capacity and downloadable evidence.

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Scale

For mid-market, retail, and consumer-goods teams running multi-market or multi-product programs.

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Enterprise

For organizations that need contract-configured capacity and private-data calibration.

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Start with Explorer.

Describe one idea, choose an audience, and run a guided first simulation.

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Use the conversation to pressure-test a real decision, not admire a generic product tour.

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