Make the assortment decision specific
State the choice in front of the team: add an option, protect a core range, reduce complexity, or adapt an offer for a different audience. Then make the audience and the reason for the choice visible in the run.
Assortment testing before inventory commitment
Assortment choices become expensive quickly. Test the assumptions behind what to add, keep, or drop before inventory and operational commitments rise.
Use segment patterns to challenge the range
Review which saved cohorts support an alternative, which reject it, and the objections they raise. The value is not a single score; it is a clearer explanation of what the range is asking customers to trade off.
Pair early evidence with operational reality
Synthetic evidence does not forecast demand or replace merchandising, pricing, and supply evidence. Use it to decide what needs further validation before an inventory commitment is made.