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Plans for every stage of conviction.

Start with one guided simulation, then add the active ideas, audience size, exports, and automation your decision workflow needs.

Explorer

€0

A guided sandbox for seeing how market simulation works — not a complete research plan.

  • 5 lifetime simulation runs
  • Reusable audience profiles and batches of up to 25 personas
  • Natural-language idea setup and browser reports for 1 user
  • No PDF, CSV, API, batch runs, or private-data calibration
Try the sandbox

Starter

€199/month

€1,990/year

For startups and small consumer brands validating their next launch, product, or positioning move.

  • 50 simulation runs per month
  • Archived ideas keep their reports
  • Reusable audience profiles and batches of up to 100 personas
  • Inferred product, pricing, packaging, positioning, message, and market details
  • Immutable run history and browser reports
  • 2 workspace users
Start validating

Team

€749/month

€7,500/year

For growing brands and cross-functional teams that need more capacity and downloadable evidence.

  • 300 simulation runs per month
  • Archived ideas keep their reports
  • Reusable audience profiles and batches of up to 250 personas
  • Structured idea definitions generated from editable descriptions
  • Browser reports with segment patterns plus PDF and CSV downloads
  • Result comparison within an idea and 8 workspace users
Start with Team

Scale

€1,750/month

€18,000/year

For mid-market, retail, and consumer-goods teams running multi-market or multi-product programs.

  • 1,000 simulation runs per month
  • Archived ideas keep their reports
  • Reusable audience profiles and batches of up to 1,000 personas
  • Browser reports plus PDF and CSV downloads
  • Cross-idea result comparison through the API
  • Auth0-protected API, batches of up to 100 runs, and priority processing
  • Immutable run history and 20 workspace users
Book a demo

Enterprise

From €30,000

per year

For organizations that need contract-configured capacity and private-data calibration.

  • Contract-configured active-idea, simulation-run, and user capacity
  • Persona batches up to 1,000 by default, with contract overrides
  • Private CSV calibration without retaining source rows
  • Browser, PDF, and CSV reports
  • Auth0-protected API and batches of up to 100 runs
Talk to sales

Compare capacity at a glance.

Every plan follows the same Idea → Audience → Run → Report model. Capacity and delivery options scale with the work.

CapabilityExplorerStarterTeamScaleEnterprise
Simulation runs5 total50 / month300 / month1,000 / monthCustom
Population size251002501,000Contract
Natural-language idea setupIncludedIncludedIncludedIncludedIncluded
Users12820Custom
Report deliveryBrowserBrowserBrowser, PDF, CSVBrowser, PDF, CSVBrowser, PDF, CSV
API and batch runsNoNoNoIncludedIncluded
Private CSV calibrationNoNoNoNoIncluded

Add a temporary burst without changing the plan.

Paid workspaces can add one-time run capacity for a concentrated validation cycle.

  • Additional 100 simulation runs — €399 one-time
  • Additional 1,000 simulation runs — €2,490 one-time

Start with Explorer.

Describe one idea, choose an audience, and run a guided first simulation.

Try Explorer free
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Bring a live bet to a demo.

Use the conversation to pressure-test a real decision, not admire a generic product tour.

Book a tailored demo
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