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Synthetic audience platform pricing for every stage of conviction.

One credit creates one simulated consumer response. A run costs one credit for every person in its snapshotted audience.

Explorer

Free

A guided sandbox for seeing how market simulation works — not a complete research plan.

  • 250 one-time credits
  • Reusable audience profiles and batches of up to 50 personas
  • Natural-language idea setup and browser reports for 1 user
  • No PDF, CSV, API, batch runs, or private-data calibration
Try the sandbox

Starter

€24/month

€240/year

For startups and small consumer brands validating their next launch, product, or positioning move.

  • 500 credits per month
  • Archived ideas keep their reports
  • Reusable audience profiles and batches of up to 100 personas
  • Inferred product, pricing, packaging, positioning, message, and market details
  • Immutable run history and browser reports
  • 2 workspace users
Start validating

Team

€99/month

€990/year

For growing brands and cross-functional teams that need more capacity and downloadable evidence.

  • 3,000 credits per month
  • Archived ideas keep their reports
  • Reusable audience profiles and batches of up to 500 personas
  • Structured idea definitions generated from editable descriptions
  • Browser reports with segment patterns plus PDF and CSV downloads
  • Result comparison within an idea and 8 workspace users
Start with Team

Scale

€499/month

€4,990/year

For mid-market, retail, and consumer-goods teams running multi-market or multi-product programs.

  • 20,000 credits per month
  • Archived ideas keep their reports
  • Reusable audience profiles and batches of up to 2,000 personas
  • Browser reports plus PDF and CSV downloads
  • Cross-idea result comparison through the API
  • Auth0-protected API, batches of up to 100 runs, and priority processing
  • Immutable run history and 20 workspace users
Book a demo

Enterprise

Custom

Custom annual pricing

For organizations that need contract-configured capacity and private-data calibration.

  • 50,000 credits per month by default, with contract overrides
  • Persona batches up to 2,000 by default, with contract overrides
  • Private CSV calibration without retaining source rows
  • Browser, PDF, and CSV reports
  • Auth0-protected API and batches of up to 100 runs
Talk to sales

Compare capacity at a glance.

Every plan follows the same Idea → Audience → Run → Report model. Included credits reset monthly, including on annual plans.

CapabilityExplorerStarterTeamScaleEnterprise
Included credits250 one-time500 / month3,000 / month20,000 / month50,000+ / month
Maximum Population Size501005002,000Custom
Natural-language idea setupIncludedIncludedIncludedIncludedIncluded
Users11820Custom
Report deliveryBrowserBrowserBrowser, PDF, CSVBrowser, PDF, CSVBrowser, PDF, CSV
API and batch runsNoNoNoIncludedIncluded
Private CSV calibrationNoNoNoNoIncluded

Add credits without changing the plan.

Purchased credits never expire and are used after included monthly credits.

  • 500 credits — €29 one-time
  • 2,000 credits — €89 one-time

Start with Explorer.

Describe one idea, choose an audience, and run a guided first simulation.

Try Explorer free
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Bring a live bet to a demo.

Use the conversation to pressure-test a real decision, not admire a generic product tour.

Book a tailored demo
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