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From one idea to inspectable evidence.

Describe the bet, select the audience, preserve the exact inputs, and read the support and rejection patterns behind the result.

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Idea → Audience → Run → Report.

The authenticated product follows one clear validation journey from the idea you write to the report you retain.

  1. 1
    Idea

    Describe the idea

    Write the product, feature, or commercial question in natural language.

  2. 2
    Audience

    Choose the audience

    Select a reusable audience and one completed synthetic persona batch.

  3. 3
    Run

    Run the simulation

    Simulmarkt snapshots the exact inputs before the queued run begins.

  4. 4
    Report

    Inspect the evidence

    Read support, rejection, confidence, segment patterns, and persona reasoning.

Built for repeatable product decisions.

Each capability protects the path from a written idea to evidence a team can review later.

Natural-language setup

Describe the question once. Simulmarkt infers a typed idea definition while leaving unsupported fields empty.

Reusable audiences

Define target populations and generate saved persona batches that can be selected for a run.

Exact input snapshots

Queueing a run preserves the idea, audience, and personas used to produce the result.

Inspectable reports

Review support, rejection, confidence, segment patterns, and each persona’s reasoning.

Exports and comparisons

Entitled plans add PDF, CSV, and supported comparison workflows without changing prior evidence.

Evidence that remains

Archive an idea to free capacity without deleting its completed reports and exports.

See the reasons behind the signal.

Aggregate support is only the start. Reports keep the segment patterns and individual reasoning visible.

Illustrative simulation—not measured market data.

Hypothesis

Urban professionals 25–34 will consider an e-bike subscription with anti-theft support.

Support by segment

Urban professionals 25–3468%
Eco-conscious commuters61%
Tech enthusiasts54%
Students31%

Rejection by segment

Price-sensitive shoppers64%
Car loyalists58%

Persona reasoning

Urban professional 25–34Supports

Values time saved, a lighter commute, and the security offer. Wants clearer service coverage.

Price-sensitive shopperRejects

The ongoing subscription feels too expensive without a stronger maintenance guarantee.

Car loyalistRejects

Does not see enough reliability or weather protection to change the current routine.